About John
Senior Social Media Manager. Global social storytelling that drives actions, not just views.
- Grew social reach from under 1M to 14M+
- Led global social coverage of international conferences
- Managed 25 social channels for an S&P 500 company (Globe Life)
- Experience across S&P 500 and Fortune 500 brands
- Based: Dallas–Fort Worth
- Role: Senior Social Media Manager
- Contact: Get in touch →
What I do
I plan, make, and optimize social content across Facebook, Instagram, YouTube, TikTok, and LinkedIn. I’ve led end-to-end programs from concept and production to publishing and refinement, partnering closely with creative, paid, PR, product, and exec teams. My background in 3D and digital multimedia (Master’s in Digital Arts & Sciences, typography training), plus years of web design, helps me deliver on-brand, scroll-stopping creative quickly and consistently.
Content Strategy
Short-form Video
Community Management
Social Listening & Insights
Measurement & Testing
Selected work highlights
- Led global social coverage of international conferences, coordinating on-site capture and rapid publishing across channels.
- Managed 25 brand and regional social channels for an S&P 500 company (Globe Life) with a cohesive voice and calendar.
- Launched cross-platform content series and creator collaborations tied to business priorities and brand moments.
- Built repeatable workflows—briefs, templates, and QA—that kept content on-brand and sped up production.
- Partnered with internal SMEs and leaders to translate complex topics into clear, audience-first stories.
Toolbox
- Hootsuite
- Sprinklr
- Talkwalker
- Meta Business Suite
- YouTube Studio
- Adobe CC
Industries
Insurance, Utilities, Health & Fitness, Higher Ed.
Audiences
B2B, B2C
Experience snapshot
- Social Media Marketing Specialist – Fortune 500
- Social Media Manager — S&P 500
- Designer → Social — Agency & freelance
Beyond the feed
I translate complex topics into clear, on-brand stories—so current and prospective customers quickly see the value and take action.