Email Marketing Portfolio
Targeted, analytics-driven email campaigns for a Fortune 500 utility
At Entergy (2023–2024), I developed B2C email marketing campaigns that simplified brand messaging and drove customer engagement during major refresh initiatives for a Fortune 500 utility. I designed email layouts in Word, wrote or refined copy, specified target audiences, and delivered final assets as PDFs to the deployment team. I held regular meetings with the Start, Stop, Move team and the website team to coordinate email marketing strategy, and worked cross-functionally with stakeholders across marketing, IT, and operations using Jira and Basecamp.
Email Campaigns — Entergy
Objective: Help customers reduce electricity costs during peak summer months when usage spikes.
Strategy: Seasonal energy-saving tips framed with a clever, memorable title to increase open rates and make the content feel approachable rather than dry.
My Role: Full creative ownership — designed the layout, wrote the title and all copy, and selected the stock imagery.
Objective: Announce the redesigned myEntergy.com and drive customers to explore the updated experience.
Strategy: Feature-focused email highlighting key improvements. Used a screenshot of the new website design as the hero image to give customers a preview of what to expect.
My Role: Email structure design, copy, and website screenshot capture for the hero image. The main design asset was created by an outside agency.
Objective: Walk customers through starting, stopping, or transferring their electricity service during life changes.
Strategy: Step-by-step instructional format triggered automatically for customers moving in, out, or changing addresses. Clear, sequential copy to minimize support calls.
My Role: Email layout design and audience targeting. The step-by-step copy was highly specific to the process. Hero image was created by an outside agency.
Objective: Inform customers about Entergy’s free tax assistance program and promote a college savings account initiative.
Strategy: Clean, scannable layout designed to communicate two distinct value props in a single send without overwhelming the reader.
My Role: Email layout design — structured spacing, formatting, and visual hierarchy. Copy and imagery were provided.